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Qualitative Market Research

The Martec Group partners with our clients to generate a course of action...

In 2004, INC Magazine named Green Bay as the #1 medium-size market for doing business in America.* Green Bay is also the site of The Martec Group's newest office. Martec - Green Bay is a full service marketing research facility offering project management, analytical and consulting services, a focus group suite and a 32 CATI station telephone center. The Martec Group - Green Bay is a blend of professionals, experience and technology all geared to deliver quality data with actionable results.

With a commitment to client relationships, Martec - Green Bay offers both business-to-business and consumer research.

BUSINESS TO BUSINESS   -   CONSUMER   -   MEDICAL  -   TECHNICAL

  • Individual Research Design
  • Primary and Secondary Data Collection
  • List Acquisition
  • Quantitative and Qualitative methodologies
  • Data Processing
  • Data Analysis
  • Actionable Reports and Presentations

Really full-service! Our division can help you with the following types of studies...

  • Advertising Tracking and Evaluations
  • Product Development and Testing
  • Packing Testing
  • Taste Tests
  • Image & Awareness
  • Segmentation
  • Satisfaction Measurement programs
  • Competitive Intelligence
  • Usability Testing
  • Medical
  • Technical
  • Mock Juries
  • Music Tests

*Inc's complete article: www.inc.com/magazine/20040301/

 

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